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How you can profit from the strategies of the market leaders.
The trends in brand management – Which brand survives? When do new brands have a chance?
The trade wants genuine advisers. How the industry could reinforce its position in the market place.
Integrated communication – the key factor for advertising efficiency
On what suffers marketing in Germany? How one successfully puts marketing strategies into effect
How you can lower with ‘out-sourcing’ the marketing costs for up to 30%
The power of hidden resources. – Or: How one doubles his marketing budget.
How one increases the value of its enterprise
Is promotion a barrel without bottom? A study of McKinsey shows, how the success of promotion can be measured and increased.
What are the success recipes of the market leaders?
The Alpha and Omega of the mailing conception
The letter as PR instrument – How you could increase the image of your enterprise with business letters.
Multi channelling – Many ways lead to the customer
